Have you ever walked into a friend’s home and discovered that they have the exact same dinner set at you? Or serve you coffee in the same mug that you serve guests? Big corporations that produce items on mass tend to dominate the market, leaving little room for small, independent makers to flourish. The challenge of independent makers against big corporations is real.
At Artisanry Co., we strive to empower small and independent UK-based makers. Our community of like-minded makers and a fair and transparent online sales platform are just two of the ways that hope to uplift the independent makers. Our business services and training are also aimed at helping these makers overcome challenges that they face when competing with big corporations.
Another important step in raising awareness is educating yourself, as a consumer or a maker, about these challenges.
Going handmade in a world of mass production has many financial challenges, including the struggle to buy quality materials at cost-price instead of benefiting from bulk discounts. This increases the cost of materials being used to make the art or products, hiking up the cost of sale. In a world where large corporations sell cheap, imported products, it can be difficult to persuade buyers to invest in quality, handmade items.
Marketing and Sales Models
Again, financial limitations present a challenge to small, independent makers who have a far smaller marketing budget compared to larger corporations. Sales models tend to favor big corporations that have a lot of capital to invest in marketing. Selling over the internet has become the go-to method of attracting customers.
When it comes to paying for space on the internet and social media channels, it can be difficult to stand out in an ocean of information. Learning to leverage your niche and USPs, and improve your marketing skills, can really boost your exposure as a small, independent maker.
Building on success can be a challenge for small makers. Niche business owners trying to expand a market to a broader audience while maintaining the integrity of their work is not easy. Hiring more help is a risky investment, but one that is needed if success is to be continued.
The Artisanry Co. Vision
Our vision is to create local, sustainable economies and to support local economic regeneration within the arts and crafts community. We strive to achieve this vision in a number of ways. This includes reinvesting 100% of the profits back into the seller community, business support services tailored for the creative industry including coaching & mentoring, bespoke 1:1 training and workshops and business consultancy.
We encourage conscious consumers to support small, local makers and artists whenever possible. With each purchase made, you’re contributing to the livelihood of a talented maker.
If you’re a maker struggling to keep up with the demands of the industry, we’d love to offer our support. Find out more about joining the Artisanry Co. community and how we can help. Together, we can make a difference and contribute to a sustainable future for the creative community.