“I’m a first-time business owner trying to learn the ropes as I go – not just working for myself and trying to make beautiful jewellery, but trying to understand what I need to focus on and do to make my business a success. It can be overwhelming. The training sessions provided by Artisanry Co focus on the business and marketing aspects of running a business. The bit I desperately need to get to grips with!” – Naomi Brookes Designs

Are you a creative maker wondering how to compete in a saturated online world? Honing your business marketing skills can be what you need to stand out in a crowd and connect with potential buyers.

At Artisanry Co., we believe in empowering small and independent UK-based makers and give them the skills needed to grow their creative businesses. We do this by offering valuable business services including coaching and mentoring, training and workshops and business consultancy.

Did you know that companies that blog get 55% more web traffic, 78% of Internet users conduct product research online and the number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years? These statistics highlight the value in marketing training – and we’re here to help.

Read more on our introduction to business coaching and mentoring here.

naomi brookes earings

Training sessions in 2020

COVID restrictions forced a lot of people to spend time indoors and work from home. In an effort to connect like-minded makers around the world we hosted a series of ‘Virtual Coffees’ and training sessions. These were geared toward upskilling makers in their ability to market their products.

These sessions included;

This year, we’re expanding on these online training sessions and offering focused workshops in the area of Instagram, Pinterest, crafting SEO content, email marketing and Canva training.

You can book a free online session as a taster or commit to a more bespoke training experience 1:1 or discounted with a buddy. These interactive sessions will give you the confidence and skills needed to effectively market your creative business.

Find out more about our training opportunities here.

Don’t just take our word for it…

Over the next couple of months, we’ll be sharing more information, sneak previews and testimonials of these training sessions. To whet your appetite, here are a few words from valued Artisanry Co. community members, Bianca Elgar and Naomi Brookes.

bianca elgar creation

Bianca Elgar – Created in Britain

“The masterclasses are fabulous! To be honest I’ve only just started watching them all on YouTube and really enjoy them.

My favourite one is the one in which you explained all about social media, something I’ll be working on more in the next months as I want to master Pinterest. In fact, I’ll be concentrating on teaching myself more tech skills in the coming months, this winter-lockdown time is perfect for figuring things out.

I’m working on overcoming my fear of learning and doing technical things. It’ll help me work on my own website and be in control of my destiny.

It is important for a maker to know and appreciate what can be achieved when in control of your own marketing efforts, knowing how to do this yourself will pay off in the future. I used to outsource my social media and marketing, it cost me a fortune, didn’t pay for itself and it didn’t speak with my voice or language or communicated my brand.

In fact, I’m quite keen on some of the ArtisanryCo one-to-one masterclasses…”

Shop Bianca Elgar’s stunning work here.

Naomi Brookes Designs

“Unexpectedly I really enjoyed the training session on SEO optimisation – which I now know means Search Engine Optimisation! I have my own website, I regularly post on social media and I have products on Artisanry Co and I thought I was doing enough to attract customers. What I learnt in this workshop was the importance of the nuts and bolts behind the scenes of how you use the different aspects of your listings on a site to maximise the potential of search engines like Google to find your product and show it to a potential customer when they search for that perfect gift. Just invaluable knowledge that supports all the other marketing work I do.

When I launched it was just before Covid and my business model was primarily based on face to face craft fairs and other events. I had to completely pivot to an online model using social media, sales platforms and building my own website. I’d never used social media before! The training sessions help unpack and simplify these areas, helping me build my understanding and skills that I can then apply to my business, giving me the confidence to do so and I’ve started seeing real change in customer engagement – and of course that most positive smile-inducing element – more sales!

training for makers

I should also add that another really valuable aspect of these training sessions is getting the chance to interact with other makers at all stages of their businesses. Not only have I learnt masses from them, but having a community is really important when you work by yourself and can feel a bit isolated.

What has worked for me is having a clear business plan with priorities for the year to help direct my efforts and in this, I really try to focus on three to four key areas. While there are other things I’d of course like to do, having a plan and knowing how to get this focused on specifics means I know where I am headed and what I need to do. Project management skills are helpful as you wear so many hats when you run your own business.

Marketing and knowing how to build your ideal customer base, especially when primarily focused on an online business model is crucial. I’d say everything else comes from this. Right now some better skills on management of my accounts and completing a tax return would be really handy as I am doing my first one! Finally, I would say being flexible and open to new opportunities is crucial – although not a business skill as such, they are essential in coping with whatever life throws at you as the last year has shown.”

Shop Naomi Brookes Designs amazing works here.

Final thoughts

In closing, we’d like to share some final words by Naomi Brookes Designs.

“Be prepared to spend more time than you think you should need on social media! It is your shop window after all. I was pretty surprised by just how much time this took, but the investment is worth it. Have a plan for the year with themes, and try to post daily within these themes. Remember to show your face – the posts with my own picture, however much I hate it, are the most popular ones!

Be prepared to challenge yourself and attend the courses run by platforms like Artisanry Co to learn, learn, learn. Really take these lessons on board and apply them. Consistently and regularly – and remember to review what you do regularly. I thought running my own jewellery business would mean lots of studio time! Although I do get to do that I now know I also need to make sure I spend just as much time marketing – you get out of it what you put in! And remember to have some fun with it! It’s your business after all so try to enjoy the experience and experiment with it!”

To find out more about how you can leverage these valuable training sessions, email Bhawna at bhawna@artisanryco.co.uk. We look forward to hearing from you!