We’re beginning to look at launching our online platform, and so we’ve been putting extra effort in revisiting the inspiration of our mission. The concept of Artisanry Co. came from the fact that we want everyone to work together. We believe that there’s unity in numbers and together we can achieve a lot more than on our own.
Pinterest is one of the platforms that can bring a community together. Marketing research shows that customers use Pinterest to buy items more often than they have done in the past. Working together, we can create an impact by liking and promoting each other’s work.
Candice and Emily recently joined us for a virtual coffee and led us in a discussion on Pinterest. After an introduction to building a social media brand and discussing tips on how to grow your audience, a deeper dive into Pinterest as a platform is particularly useful.
To help you get started, here are five basic steps and questions to familiarise you with Pinterest basics.
1. Introducing Pinterest
Pinterest is the third-largest social media platform after Facebook and Instagram. This fact alone should pique your interest and attention.
As a money-making platform, Pinterest has been highlighted as a platform to generate an income. Similar to Instagram, Pinterest is a very visual platform that is particularly useful for artisans, artists, and makers to showcase their creations.
Pinterest has continued to grow in popularity, growing up to 335 million users in 2019. This large following is just another reason to explore the possible benefits of Pinterest.
2. What can you do with Pinterest?
As a web-based pinboard with linking opportunities, the platform is fantastic for driving traffic to your website. In this way, you can both showcase your work and drive people to your website, online portfolio, or products for sale.
In many ways, Pinterest is viewed as a search engine – more so than other social media platforms. This means there is a lot of potential for people to search specific terms on the platform, and for your profile to appear as a result.
Another fantastic purpose of Pinterest is to provide visual inspiration. As a creative, you can both be inspired by other pins on the platform, as well as inspire others with your art.
There are different actions that you can take on Pinterest;
- Post pins – including a title, a descriptive blurb and an end-of-journey link
- Save pins – to a board for future inspiration or reference
- Repin – similar to reposting on other platforms
- Create boards – a cluster of similar content
- Promoted pins – a form of advertising
Both the board description and the pin descriptions are limited to 500 characters – so make your characters count.
3. Setting up a business profile
There are benefits to setting up a business profile, such as allowing you to view analytics (once you’ve verified your website). A business profile also gives you access to all in-app analytics, helping you to better improve your performance by assessing which posts perform best.
In addition, business profiles give you access to rich pins which can be particularly useful when selling products.
Here are the steps to setting up a Pinterest business profile;
- Create your business account using the prompts
- Claim your website (this is a verification process that requires access to your website)
- Create boards that categorise your content – be patient when filling them
- Design your pins – be intentional about your design and message, and have an end result in mind
- Regularly post blogs and updates to Pinterest
4. Practice Simple Engagement Hacks
Pinterest works a lot more as a search engine than other social media platforms do. With this in mind, it’s important to include a call to action in each post. Whether you work this into your title, on the graphic itself or in the description. Give your followers a reason to click your pin.
You can choose where your followers are directed by including a hyperlink. This is a handy way of driving people to your website. For this reason, it’s important to make your pin as click-worthy as possible. Whether this is in the description or on the image. With regard to engagement, you can try to spread out the posting of your pins throughout the day.
Take advantage of how Pinterest works in relation to keywords. Use keywords in your descriptions and titles to help Pinterest better rank your pins in the search results.
Another way to improve engagement is through group boards which are very similar to personal boards – but with other people collaborating. This is by invitation and request only.
Pinterest is not only a beautiful social media platform – it is full of potential for bringing traffic to your website and awareness of your brand.
5. Use available software to help your profile
There are various online tools and software that can help you boost your profile on Pinterest. Two popular ones are Canva and Tailwind.
Canva is really useful to help with the design of your pins. It is a free and simple web app that has plenty of templates for inspiration, all in the correct dimensions for Pinterest. Canva can be particularly helpful in creating a uniform look and feel across your profile.
Tailwind is free software online that helps you to schedule your pins. Tailwind also gives you access to extra analytics to use in conjunction with in-app analytics. Essentially, Tailwind can help you save time during a hectic week, or prepare a collection of posts before taking a week off.
Throughout your Pinterest journey, it’s important to keep a consistent look and feel that strengthens your brand. Practice consistency when posting, and take advantage of the hashtags available.
We’d love to collaborate with you on Pinterest! Check out our Artisanry Co. Pinterest profile and have a look at how we showcase various artisans.
The heart behind Artisanry is to create a community of like-minded artisans in the UK and give them a platform to showcase their work while providing support and business guidance.