A couple of months ago we hosted a Virtual Coffee where we touched on the uses of Pinterest, creating a business profile, and some simple engagement hacks that will help with your marketing efforts. (Catch up here)
While a lot of makers are already using Pinterest, we have found that some may need assistance in being a bit more strategic in their approach to the platform, both with their pins and when creating boards.
BUILDING YOUR BRAND AND COMMUNITY
Before getting strategic and focusing on sales, the first step is to ensure that you show the personality behind the business, brand, and products. By having a clear identity people should be able to instantly see what you are about, and in turn buy into your brand, who you are as a maker, and the products you sell.
Here are a few ways to help get you started:
- Try stick to a similar style or look and feel of your pins, so when they are seen together it shows cohesion and a clear understanding of your aesthetic.
- Use as many of your own images as possible, showcasing your products, experiences, and behind-the-scenes shots. Try not use too much standard stock imagery (images downloaded straight from the internet). The less stock imagery you use, the more you will stand out as your images will be unique to you!
- A lot of people use Pinterest to get ideas on how to start projects, therefore sharing knowledge with them creates community, as well as generates interest in your products. Post a few shots of how you make your products or even step-by-step tutorials. It’s a great way to show people your thought process and encourages engagement with your brand.
- The more people you follow, pins you re-pin, and comments you respond to, the bigger your following will become.
THINK BEFORE YOU PIN
Of course pins are a way to showcase your products and what you do, but also a fantastic way to generate sales. A new study shows that 87% of people who use Pinterest have bought something because of Pinterest.
Make sure your pins stand out and generate engagement with these hacks:
- Pin portrait! As simple as it sounds, using horizontal and not landscape images look better on Pinterest, and since this is a visual platform.
- The more you pin / re-pin the better. Try set aside time each week either to create pins or re-pin. That way you stay relevant, active, and have more viewers.
- Re-pin your Artisanry Co. pins to gain further traction. Be sure to share your Pinterest account with us so we can tag you! Of course, try not to become spammy and only have re-pins. Having original content shows you really want to have a presence and want to showcase your work. We suggest a 70:30 split, with majority of your own pins and the rest sharing some tips and tricks from other profiles.
- Don’t delete pins of your products once they have sold because they can still direct people to your shop.
“A tweet lasts for hours, a Facebook update, days. A pin is forever! Think about that for a moment. What you pin now will reappear again and again.” – Lou Archell
PINTEREST BOARDS: A MUST!
The most basic idea behind Pinterest Boards are a way to keep things neat and organised, so viewers (and yourself) don’t have to scroll to infinity to find specific pins.
Get strategic with your boards:
- Make as many boards as possible! There is no limit, but having around 20 boards is the way to go.
- Segment your products, techniques, inspirations, materials, etc. into different boards. This makes it easy for people who are looking at your profile to select the board that is most interesting to them.
- The more you pin the more monthly views you will get, so even if you create a board and re-share sold products, it’s a great way to get further views.
- Try have a similar look and feel across the boards, so it’s clear you have a brand and aesthetic that speaks to your identity.
- Keep your personal and business account separate. If you only have one account and you use it for both, ensure your personal pins are on private, hidden boards. If for example you are painting watercolour landscapes, make sure your business profile doesn’t have a board on it that has inspiration for your child’s fourth birthday.
- Absolutely pin your own products, but also build a lifestyle around your brand with allied boards sharing tips and tricks from other makers. It’s your business identity!
FREE TOOLS FOR PINTEREST
There are various online tools and software that can help you boost your profile on Pinterest and streamline your pinning process.
Canva is really useful to help with the design of your pins. It is a free and simple web app that has plenty of templates for inspiration, all in the correct dimensions for Pinterest. Canva can be particularly helpful in creating a uniform look and feel across your profile, which is important to show your brand identity.
This free online software helps you to schedule your pins so that you don’t have to sit and pin every day. Essentially, Tailwind can help you save time during a hectic week, or prepare a collection of posts before taking a week off.
By using the browser plugin you can even schedule and share interesting articles by hovering over any images in your browser. With the click of a button you can generate new content!
Find groups that match your interests and get even more inspiration! PinGroupie is essentially a directory of Pinterest group boards that you can use to quickly find group boards in any category. It’s free, user friendly, and a fantastic way to stay engaged and build a community on Pinterest.
JOIN THE ARTISANRY CO. COMMUNITY
Begin building your online network by joining the Artisanry Co. community. We offer a supportive and inclusive community for small, independent UK-based makers, helping take care of the business side of the creative process.